Justin Welsh's $1.6M Product Launch Emails

When The Creator MBA launched on January 16, 2024, it pulled in $1.6M in six days.

But the real work started long before that—building a waitlist, surveying every new subscriber, and writing personalized email sequences based on their answers.

We combed through our inboxes to grab the actual email sequences with subject lines Justin used for his product launch.

• Behind-the-scenes emails that build anticipation
• "Painkiller" emails that tell your audience what your product solves
• FAQ emails that melt buying objections
• FOMO emails that convert via urgency